Corporate Culture

Corporate Culture

Every organization, from small businesses to large corporations, has a culture. The culture refers to the values and attitudes of employees in the business or organization. In a business with an unhealthy culture, employees act as individuals, performing their duties to meet their own needs, such as a paycheck or health benefits. A healthy corporate culture values each employee in the organization regardless of his job duties, which results in employees working as a team to meet the company’s and their own personal needs. Healthy corporate culture improves the performance of a business in a number of areas.

In Apple.Inc, Steve Jobs have proven in recent years, a strong company culture can propel a business from the verge of bankruptcy to breathtaking heights in just a few short years. Every time a projects of a new product kick starts, he always tell his employees to fall in love with the product first. Yes, a corporate culture is very important for a company because it determines the success of a company.